The right domain name plays a very important role in total search engine
optimisation of your web site. A few years ago not much thought went into
selecting a domain name as long as it sounded good, but now SEO tips and
tricks have proven the importance of the right domain name. SEO experts
have found that Google is able to find the different keywords in domain
name and thus push up the site in search engine rankings.
When a site is developed, first find out the main theme of the site and
then try to find out the most important keywords of the site. These keywords
should be used in the domain name.
For Example :
if the site concept is dating then you should look for different keywords
related to dating and try for such a domain name so that dating word will
come in the domain name some examples would be:
Though putting keywords in domain name is important, there are some important
tips to choose the right domain name :-
Domain name should be short,easy to remember and to spell
Domain names can be of any length up to 67 characters. But a domain
name should be short so that it can be easy to remember. Also a domain
name should be easy to spell so that if a user has only heard of such
a name or web site it can easily be spelt and found.
Choose the right extension
Many users get confused about which suffix to choose from .com, .org,
.net, etc. If the site is business related then you should generally
try to choose the .com suffix. .com is the most common extension used
and most people will try the .com extension before trying the others.
Choose the country specific .com extension if you want to be identified
as conducting business in that country. For example .com.au if you are
Characters allowed when selecting your domain name
Domain names may contain letters, numbers and hyphens .Spaces and other
special characters are not allowed and so, by using hyphens you can
add all important keywords in the domain name.
Register more than one domain name
Sometimes its better to register more than one domain name. You can
register the same domain name with different extension, for example
Nete-Quette.com, Nete-Quette.com.au and Nete-Quette.co.uk
It is very important to choose a good domain name for your online business
site so that you can more easily achieve higher search engine rankings
in your field and it reflects the product or service you and your business